EXECUTIVE MANAGEMENT

harvey katofsky

Harvey Katofsky

Founder, President & Chief Executive Officer

After a 20-year career as pharmacist/owner of a dozen pharmacies in the L.A. area, Harvey Katofsky moved to Palm Springs in the late ’80s, where he opened several restaurants. During that time, he discovered a true passion for real estate.

Opening his first office in 1994, Harvey was President and owner of Fred Sands Desert Realty where he expanded the operation in the years ahead to five offices, 350 agents, and estimated closed sales of nearly $1 billion in 2003, garnering a #1 position in the market for ten straight years. Fred Sands Desert Realty was then acquired by Coldwell Banker in 2004.

Prior to opening HK Lane Real Estate, Harvey served as Senior Executive Vice President for Coldwell Banker; the largest real estate company in the nation. In this role, he oversaw operations of offices in Westside of LA, San Fernando Valley, and the Desert and supervising approximately 7,000 agents.

As a highly respected leader in the real estate industry, Harvey Katofsky created a dynamic new concept with HK Lane Real Estate focused on outstanding customer service, superior agent services, and advanced technologies.

Harvey’s extensive experience, knowledge of the marketplace, and uncompromising values provide just the kind of leadership needed to position HK Lane Real Estate at the top of the field.

Ron Gerlich

Ron Gerlich

Founder, President & Chief Executive Officer

Ron Gerlich brings to HK Lane tremendous insights and enduring expertise in the local real estate market, in fact, he has managed and trained over 1500 agents in the Coachella Valley over the past 25 years.

Instrumental in building and managing the Fred Sands Desert Realty offices from 1994 to 2003, Ron most recently served as Regional Vice President when the company was sold to Coldwell Banker Residential Brokerage.

His resume prior to that is extensive and storied. From 1986 to 1994, Gerlich managed a national real estate firm in the Palm Springs area. He began his real estate career in 1975 in the resort community of Big Bear, where he was president of First Western Properties, Inc. and involved in real estate syndication groups and new home construction and land development-and Ron Gerlich and Associates.

Ron is a member of the National Association of Realtors, California Association of Realtors, and Desert Association of Realtors, and is a keen investor himself with several properties in Southern California.

Todd Banks

Todd Banks

Office Manager, La Quinta Office

With over 23 years in real estate management and Administrative Services, Todd Banks is the Office Manager for the La Quinta office.

From 1997 through 2007, he was the General Manager for Dyson & Dyson, a regional real estate brokerage servicing the Las Vegas, San Diego and Desert Region markets. After that, he spent six years in the Administrative Services Division for Windermere Real Estate, servicing the Orange County, San Diego and Desert Region markets. During this time, he also oversaw a large International and Domestic referral program.

From 2014 through 2016, he was the Managing Director of the Desert Region for HOM Sotheby’s International Realty, another regional real estate brokerage, where he oversaw the International and Domestic referral program.

Todd received his Bachelor’s Degree in Business Administration from San Diego State University.

Matt Torres

Matt Torres

Marketing Director

Matt Torres, our new Marketing Director is responsible for maintaining the HK Lane brand identity and developing all-new marketing and advertising programs; including public relations, internet marketing, and social media related to real estate.

Before joining HK Lane’s management team, Matt was the assistant to a local real estate agent well versed in REO – Real Estate Owned sales for five years.  There he handled all marketing aspects, accounts payable/receivable, transaction coordinating, and was the liaison between the Sellers and agent.

Matt is also a licensed California Real Estate Agent.

Prior to that, Matt worked for Realty Executives California for four years, starting out as an Assistant, then Office Administrator and Transaction Coordinator and ending as the Marketing Specialist / Corporate Controller.